The Cellar
Benefits for Both Collectors and Wineries. Unlike traditional loyalty programs, Intercellar’s CELLAR token offers real value to both consumers and wine producers—two sides of the same coin.
The Cellar token offers real value to both consumers and wine producers
Whether you're a collector looking to unlock exclusive access to rare vintages and unique perks, or a winery aiming to build stronger connections with your customers, the CELLAR token is designed to reward everyone. Enjoy seamless earning and spending opportunities while enhancing your wine collection or strengthening customer loyalty.
Consumer utilities
Earning
Earn CELLAR tokens every time you purchase bottles or hit milestones on our leaderboard. Similar to a cashback system, the more you engage, the more rewards you collect, allowing you to enjoy exclusive benefits and perks.
Staking
Hold onto your CELLAR tokens to level up in our loyalty program. The longer you stake, the higher your loyalty level —unlocking access to exclusive assets, special discounts, and attractive annual rewards (APYs)
Spending
Use your tokens to personalize and upgrade your digital cellar. Spend them on limited-edition items, unique designs, and advanced features, like AI-powered tools, to make your collection truly one of a kind.
brands utilities
Earning
Brands earn tokens for each bottle of wine or spirit they sell on the InterCellar platform
Spending
Brands can spend tokens to access the CRM dashboard and targeted marketing campaings, optimizing their performance and market strategy